Simplify, simplify, simplify. CP needed to make the benefits plain to couples that things are not always as they seem and that connections are more than skin-deep.

Explaining the depth without losing the audience.
Establishing trust and credibility were key.

The first of its kind: two for one results where anonymous couples become one recipient and are compared on a couple-basis. A few slides show us how.

Talk to the founder and a client to hear about the threads that bind us together.